FOR IMMEDIATE RELEASE

 

POWAY, CA. (September, 2007) – Underwater Kinetics is pleased to announce the appointment of OutdoorIn Sports as the company’s regional sales agency for the Rockies region.

 

Led by industry veteran, Kyle Burgess, OutdoorIn Sports will represent the UK in the states of Colorado, Utah, New Mexico and Wyoming.

 

"The OutdoorIn Sports sales agency is uniquely experienced and qualified, with more than 17 years experience in the professional outdoor industry,” said Mike Fattori, UK\'s Director of Sales for Dive, Outdoor Recreation and Government Sales. “Having personally held the positions of retail customer service, manufacturers’ representative and national sales manager for several major outdoor brands, Kyle Burgess of OutdoorIn Sports brings an in-depth understanding and insight to the sales and service process. Kyle and his team will definitely be an asset for UK right out of the gate, his experience and knowledge will provide the catalyst in the region to expose and grow the brand" added Fattori.

 

"The OutdoorIn Sports Sales Agency is excited about our partnership with Underwater Kinetics and we welcome the opportunity to introduce the new technologies from UK to our client base in the Rockies region,” said Kyle Burgess of OutdoorIn Sports. “With our knowledge of outdoor pursuits from backpacking, mountaineering, cycling, winter sports and paddle sports and UK\'s product and marketing support, were sure to have success," said Burgess.

 

The addition of the OutdoorIn Sports Sales Agency to the UK sales force team supports the company’s strategic business plan to transition into the outdoor marketplace.